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Whitepaper

  1. Clear Goals
  2. A concise summary
  3. Data Transparency
  4. Qualitative Data
  5. Data without context isn’t a white paper, it’s a spreadsheet. Consider interviewing thought leaders in your industry to get their opinions on the topic that you’re writing about.
  6. Logical Flow
  7. Data Visualization
  8. The "Why" Element
  9. A Launch Plan

Sources