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How to conduct user research through surveys?

Research

  • Better User Research Through Surveys - YouTube
    • Can waste time
    • Have clear understanding of what you want, state your objectives clearly
    • Group questions and logic
    • Avoid
      • Double Negatives
      • Nuance
      • More than one concept
      • Balance positive and negative options
    • More of
      • Open Questions
      • Include Don't Know Options
    • Use Survey Websites
    • Test on sub group
    • Remember to step in your participants shoes
  • How to Conduct a User Interview for UX Designers in 10 Minutes - FREE Template Provided - YouTube
    • Give people context for why you are asking your questions
    • DO NOT Ask direct questions, for example would you use this specific feature
    • Rather than ask "Do you use google to search online", ask "How do you do research online"
    • Have an hypothesis for your objective
    • Example Objective
      • Good: How and why do millennial trade stocks?
      • Bad: Do millennial want to make money?
        • Too Broad
      • Bad: What financial apps do millennial use?
        • Too Narrow
    • Disclaimer if you record
    • Layered questions, start with small talk
    • Start broad and get deeper
    • At the end ask the interviewee for their insights
      • Do you care to share any ideas, thoughts, or experiences that might be useful to us?
      • DO you have any further questions?
    • Ask "Can we follow up with you?" at the end